Few pics I've taken recently, spring's here, role on summer :)
Thursday, 15 April 2010
Pitville Degree show
Monster Munch
My brief was to make the Monster Munch packaging more appealing to the 18-24 year old market. With the large majority of people seeing this product as nostalgic I used the slogan 'taste of the 80's' to persuade people into buying the product as a memory. To remember how they tasted as a kid with 80's items tied in with the characters, such as a moustache and tape deck.
Castrol
Working in pairs for a YCN awards brief we came up with a numbering system for the Castrol range, which makes selecting the right oil for your car much easier. Typing your registration into the system brings up your car details and the Castrol oil number you need. Keeping brand loyalty while speeding up and simplifying the buying process.
Magazine
Creating a Difference
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