Monster Munch

My brief was to make the Monster Munch packaging more appealing to the 18-24 year old market. With the large majority of people seeing this product as nostalgic I used the slogan 'taste of the 80's' to persuade people into buying the product as a memory. To remember how they tasted as a kid with 80's items tied in with the characters, such as a moustache and tape deck.